People gathered at an exhibition booth interacting with a representative in front of a red Urban Point display promoting the app as the number one savings app in Qatar.

Susanna Ingalls

Urban Point is more than a startup; it’s a platform ecosystem linking consumers, merchants, and Ooredoo. Internationally recognized, it shows how entrepreneurship in Qatar can become a global model.

The framework behind Urban Point’s rise rests on five principles of disruption—a practical scorecard leaders can apply to their own ventures.

© 2025 BY SUSANNA INGALLS. All Rights Reserved.