As Co-Founder and Chief Brand Officer of Urban Point, Qatar’s leading savings platform, Susanna transformed an MBA project into a national success alongside her co-founder, Saif Qazi. The company’s model is now studied at Harvard Business School through an HEC Paris case study, showcasing how collaborative innovation has shaped Qatar’s start-up legacy. 

Susanna’s work bridges brand strategy, organizational alignment, and purposeful execution. She helps organizations and ideas find coherence, aligning brand, culture, and strategy so they connect and grow with purpose. Her parallel practice in photography reflects the same pursuit of clarity and connection in visual form.